Smart Ideas: Experts Revisited

How to Truly Succeed As a Content Writer

Many people envy content writers who get to work from home, have their own schedules and just write as much or as little as they want. In reality, a lot of content writers find difficulty making a living, and it’s not because they don’t write as well as the others. It’s just that writing skills are simply not enough.

If you love to write and are considering a career as a content writer, remember that you need an entire toolkit of marketable skills. The following are pointers that can help you develop them:

Practice and perfect various writing styles.

It’s no secret – at least among writers – that each form of writing has a style all its own. Blogging is friendly and typically editorial; ad copy is snappy and persuasive; white papers are long and detail problems and solutions; news is AP style (informative with meat of story at the top; and so on. The more of these styles you master, the more in demand you become. It’s really that simple.

Practice ideation.

Ideation is marketing jargon for the process of selecting a subject, title and writing viewpoint. It is usually done in a team setting, but anyone can do it on their own. That’s why it helps to know how professional marketing teams come up with ideas. However, just before that, it’s important to understand your readers, know the right keywords to use, know your competition, and craft brief but attention-grabbing titles.

Study HTML, CSS, CMS, and most importantly, Search Engine Optimization (SEO).

Stay calm. There’s no need to be a guru, just familiar. CMS themes usually have different levels of automatic functions, and you just have to tweak the code a bit (such as to make a title tag or fix a spacing issue) to manipulate the appearance of your text. Definitely, up-to-date SEO knowledge is also crucial. Keep in mind that search engines change their indexing algorithms all the time, and you have to keep pace.

Stay original.

In the end, it will boil down to your reputation, to guard it. Whatever you write with your name on it, make sure it’s original. You may that’s impossible, with so many people writing about exactly the same subjects. Guess what, it’s a lot easier that you thought. Plagiarized content is BAD AT ALL TIMES, both for you but specially for you as a writer. Just by using anti-plagiarism software before submitting your work, you can save your reputation from often irreversible damage. With so much similar content out there, it’s easy to duplicate writing unintentionally.

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